Erudz

Erduz is the brand that I have created for the professional millennial woman, who wants to have functionality in the work place but also use it within the gym. My brand statement is 'an all day approach to the blend of work wear and gym wear for the professional woman' as I believe this is the bases of my brands values. I came to this idea due to a client (who was a teacher) had to change in her stare time for a 40 minute lesson of P.E because of school policy. I thought that as time always seem to be running out, why not create something that can be time-saving for woman, so they don't have to go into gym changing rooms and they don't have to waste time with changing.

The sport I am looking closely into is this concept of 'Future Proofing', where people are investing in exercise so they are more mobile and stronger when they're older. This includes sports like weightlifting (which helps bone density) and pilates (which increases flexibility). I thought this was interesting to look into as I am a keen gym goer for these reasons of being healthier and more active. I'm specifically looking into ventilation, waterproofing and compression, for my functionality, and hoping to bring a minimal, "scandi" like look about my work. My inspiration has come from bridges for this project as I always look into lines and shapes to design my garments.