Y&E

This brand is created by Elitsa, along side her sister Yana. I really believe in her concept of making her customer feel confident in their own skin when they wear the products/garment she creates.

What is your brand concept?

To make my customer feel comfortable and confident in their skin, to encourage them to express their uniqueness through something functional, but visually outstanding and stylish

what sports do you focus on the most and why?

I don't focus on particular sports, but rather design for everyday use and comfort

what market do you think needs more focus on in the future?

I personally chose to focus on middle/upper class, 25-35 with strong identity and style, people who are curious and enjoy beauty, unique people that are not afraid of change.

name one of your design cues and expand?

My main design cue would be Personality, because it focuses on the uniqueness of my target customers, it also suggests that they will be comfortable and confident in what they are wearing, it shows how different and self-conscious they are.

between aesthetics and functionality whats more important?

I would say that both aesthetics and functionality are of great importance, but if I were to choose, I would definitely pick functionality, because that is, I feel much closer connected to the personal comfort of an individual, and so would make them feel much nicer and confident

where do you get inspiration from?

I get inspiration from people with strong identities, who know what they want, who don't stop exploring, changing, growing, who have a clear purpose in life, who have a positive outlook and help the others change too, who are constantly pushing their limits and exploring themselves and the world.