Shroud

This brand is created by Jackson Tempest, where he is looking at creating clothing for Film Photographers, who have to experience all types of weather conditions. I think this idea has been well thought out, through experience, and is very original in thinking.

What is your brand concept?

The concept is a small range for film photographers shooting in harsh weather conditions. To rid all need for excess baggage and enhance the photographic experience through clever design I am focusing on film photography specifically because it is a passion of mine, and I see a niche in the market for a product of this calibre

what market do you think needs more focus on in the future?

As film photography is becoming a more poignant fixture in the creative world i think products dedicated to this practice are vitally needed

name one of your design cues and expand?

Endurance - I have a love for clothes that not only stand the test of time, but improve aesthetically with age, age seems to make a garment more appealing, so this is what I am aiming for

between aesthetics and functionality whats more important?

For my garment, function definitely overweighs aesthetic - but it still has to look cool!

where do you get inspiration from?

I get my inspiration from a variety of things, music, photography - observing people in the day to day