ALPAS

ALPAS is a brand created by Niamh Rice, for people who live or work by the beach and frequently swim their as an activity.

What is your brand concept?

Its focusing on the ability to wear swimwear under everyday work/casual wear and overcoming obstacles as to why you might not normally do this.

what sports do you focus on the most and why?

It's a lifestyle brand for people who work and live by the beachwhat market do you think

name one of your design cues and expand?

design cues: Security, Adaptability and Adornment.

where do you get inspiration from?

I find inspiration is personal to me as its inspired by my home surroundings and looks into clothing worn for SUP boarding and casual swimwear.