House of Bean

House of Bean is the brand created by Clarissa Ward, who is creating a lifestyle around her clothing which are all sustainable. I like this idea of free spirited in this brands etho and it would really appeal to the customer in mind.

What is your brand concept?

A brand that doesn't feel like a brand, buying a lifestyle, not a product. to provide ethical, responsible handmade clothing that has strong links to the environment, consciousness and the mind

what sports do you focus on the most and why?

Surf, snow and skate inspired wear

name one of your design cues and expand?

Transform. the ideology that wearing garments from the house of bean 'transforms' the mindset and makes them ready for any adventure. also the transformation from 'normal' life to van life and how clothing has to adapt to this

between aesthetics and functionality whats more important?

equal importance

where do you get inspiration from?

inspired by - 'wanderlust, psychedelia and a free spirited nomadic existence'