Sophie Talling

This brand is created by Sophie Talling, who is looking into Triathlon wear which involves running, cycling and swimming. I really like that she taking her own experience of this sport to influence the way she designs her garment, etc, and has already established what functions she is focusing on.

What is your brand concept?

My brand concept is creating a product that is perfect for those completing triathlons, meaning they have to be breathable, quick drying and durable

What sports do you focus on the most and why?

I focus mainly on triathlon sports, that consists of running, cycling and swimming. This is because I have had personal experience with this sport and recently participated in a 70.3 ironman event.

What market do you think needs more focus on in the future?

I feel the market for non elite athletes need more focus on and a need for clothing for all body types, as we're not all the same

Name one of your design cues and expand?

My design cues are environment, particular and Personal- is very personal to me, my experiences, my goals, my personal belongings, how I want the garments to fit

Where do you get inspiration from?

I get my inspiration from the surrounding of Cornwall and from personal experiences