Georgia Lewis Whitaker

This brand is created by Georgia Lewis Whitaker and she is looking at adaptable streetwear that can give more options to the customer on choice of style. I really like this concept as it brings up this idea of individuality which I think we can lack sometimes.

What is your brand statement?

An adaptable streetwear brand that focuses on maximising the young publics utility and function.

What is your brand concept?

We are always look for additional alternatives and options to switch up our look. By designing reversible products, these designs provide consumers with at least two different options from one product, which also offers an easy way to maximize money spent. I want my designs to increase utility and function for my customer, as i do not believe enough attention is focused on this. However, i want to keep that unique vintage sportswear style that you see in streetwear to make my brand iconic.

What is your customer?

My customer is the young public that likes to be daring and to be noticed but who also likes to be comfortable and practical, with a limited budget.

Name one of your design cues and expand?

Adaptable, Iconic, Accessible - Adaptable because i want products to change in response to wearers mood.

What choice of materials do you have?

I want to use comfortable and breathable fabrics so that you can wear my garments anywhere for any activity.

Where inspires do you get your inspiration from?

I am inspired by vintage sportswear/streetwear because of their uniqueness and bold colours.